BUD LIGHT® FAN CAMP CONTEST OFFICIAL RULES

NO PURCHASE NECESSARY. THE FOLLOWING CONTEST IS INTENDED FOR VIEWING IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED ACCORDING TO UNITED STATES LAW.

1. ELIGIBILITY: The Bud Light Fan Camp Contest (“Contest”) is open to groups of four (4) eligible participants (“Team”) who are residents of the United States (except CA) 21 years of age or older at the time of entry. Employees and the immediate families of employees of Anheuser-Busch, Inc. (“Sponsor”), the NFL Entities (as defined below), its affiliates and subsidiaries, employees and immediate families of employees of wholesale distributors, advertising and promotion agencies and individual retail licensees are ineligible. By participating in this Contest, participants agree to be bound by the Official Rules of this Contest.
2. CONTEST: The Contest is divided into three (3) phases: (a) Phase 1 – Team Registration; Phase 2 – Fan Camp Weekend Competition; and (c) Phase 3 - Bud Light Fan Camp Final Competition.
3. CONTEST TIMING: Phase 1 – Team Registration begins at 12:00 a.m. on September 1, 2011 and ends at 11:59 p.m. on December 16, 2011. The Sponsor’s Website administrator’s computer is the official timekeeping device for this Contest. See Appendix A for a list of the sixty (60) participating Markets (“Market”) and each Market’s Fan Camp Event dates.
4. TO ENTER: Each Team must contain two (2) male participants and two (2) female participants. Any Team not containing two (2) male participants and two (2) eligible female participants will not be able to participate in this Contest. Participants may be a member of more than one Team; however, each Team must be unique and may not contain the same three (3) eligible participants. Team member substitutions will be permitted during Phase One and Phase Two of this Contest; however, if a Team advances to Phase 3 of this Contest, only one (1) Team member substitution will be permitted at Sponsor’s sole discretion.
5. PHASE ONE: TEAM REGISTRATION: There are three (3) ways to enter the Contest:
   • (a) PLAYER PASS CODE: Sponsor will hold promotional events (“Event”) at various times during the four (4) weeks leading up to the Fan Camp. See Appendix A for a list of the sixty (60) participating Markets and each Market’s Fan Camp Event dates. Exact times and locations of each Event will be determined by Sponsor, in Sponsor’s sole discretion. At Event, Sponsor will distribute one (1) or more Player Pass Codes according to the discretion of the Sponsor or its on-site representatives. Recipients of a Player Pass Code must register their code promptly, but no later than seventy-two (72) hours prior to the start of the Fan Camp Event in their Market, on the “Fan Camp” application at www.Facebook.com/BudLight. Once the Player Pass Code is registered, winner(s) will be able to register their Team for their Market’s Fan Camp Event date (see Appendix A). Teams that register with a Player Pass Code may skip Day 1 of the Fan Camp Event Date (“Day 1 competition”) and advance directly to Day 2 of the Fan Camp Event Date (“Day 2 competition”). Teams that register with a Player Pass Code must “check-in” on Day 1 competition to confirm their participation for Day 2 competition. Failure to check-in on Day 1 competition may result in disqualification, in Sponsor’s sole discretion. Teams that register will a Player Pass Code will be permitted to participate in each Fan Camp Competition Challenges (“Challenges”) once to practice for Day 2 competition. See Exhibit B for a list of Challenges.
   • (b) INTERNET: Consumers can visit the “Fan Camp” application at www.Facebook.com/BudLight to learn how to participate and pre-register their Team for their Market’s Fan Camp Event date (see Appendix A). Teams that pre-register online will be eligible to compete at Day 1 competition. Teams that pre-register on-line must attend Day 1 competition in order to advance to Day 2 competition.
   • (c) FAN CAMP REGISTRATION: Consumers may register their Team on Day 1 of their Market’s Fan Camp Event date (see Appendix A).
6. PHASE 2: FAN CAMP WEEKEND COMPETITION:
   • DAY 1 – SATURDAY FAN CAMP COMPETITION: During Day 1 competition, Teams will compete in a serious of Challenges to test balance, agility, passing, catching and kicking to determine who will advance to Day 2 competition. See Appendix B for a list of Challenges. All Team members must be present to participate in the Challenges. Sponsor is not responsible for any inability of a Team and/or Team Member to be present at a particular Challenge including, but not limited to, transportation delays, delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other event beyond Sponsor’s reasonable control. Failure to be on time to any given Challenge may result in disqualification, in Sponsor’s sole discretion. Challenges are at the Sponsor’s sole discretion and are subject to change and modification. Team members will be required to complete and sign an Affidavit of Eligibility and Liability and Publicity Release prior to participating in any Challenge. Prior to each Challenge, Teams will be provided Challenge details. Teams compete for the best time/score by completing each of the required Challenges. Challenges may be videotaped and/or photographed. Challenges will be scored by Referees chosen by Sponsor, and the decisions of the Referees are final and binding in all matters relating to this Contest. The top two (2) Teams receiving the highest overall score awarded by the Referees in each Challenge, as well as the overall First and Second place Teams, will advance to Day 2 competition. In the event of a tie, Teams will compete again in Challenge Four. The Team with the best time/score will advance to Day 2 competition. If still a tie, Teams will compete again in Challenge Four until a winner is determined. Sponsor reserves the right to advance additional teams in its discretion.
   • DAY 2 – SUNDAY FAN CAMP COMPETITION: During Day 2 competition, Teams will compete in a series of Challenges to determine the Market Winner (“Market Winner”). One (1) Market Winner will be determined by the outcome of Day 2 competition from each of the sixty (60) Markets for a total of sixty (60) Market Winners. See Appendix B for a list of Challenges. All Team members must be present to participate in the Challenges. Sponsor is not responsible for any inability of a Team and/or Team Member to be present at a particular Challenge including, but not limited to, transportation delays, delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other event beyond Sponsor’s reasonable control. Failure to be on time to any given Challenge may result in disqualification, in Sponsor’s sole discretion. Challenges are at the Sponsor’s sole discretion and are subject to change and modification. Team members will be required to complete and sign an Affidavit of Eligibility and Liability and Publicity Release prior to participating in any Challenge. Prior to each Challenge, Teams will be provided Challenge details. Teams compete for the best time/score by completing each of the required Challenges. Challenges may be videotaped and/or photographed. Challenges will be scored by Referees chosen by Sponsor, and the decisions of the Referees are final and binding in all matters relating to this Contest. The Team receiving the highest overall score awarded by the Referees from all challenges will be deemed the Market Winner and will advance to the Bud Light Fan Camp Final Competition on January 30, 2012. In the event of a tie, Teams will compete again in Challenge Four. The team with the best time/score will be deemed the Market Winner and advance to the Bud Light Fan Camp Final Competition. If still a tie, Teams will compete again until a Market Winner is determined.
7. PHASE THREE: BUD LIGHT FAN CAMP FINAL COMPETITION: The Bud Light Fan Camp Final Competition (“Final Competition) will be held on January 30, 2012 in Honolulu, Hawaii. Teams will compete in a series of Challenges to determine the Grand Prize Winner (“Grand Prize Winner”). See Appendix B for a list of Challenges. All Team members must be present to participate in the Final Competition. Sponsor is not responsible for any inability of a Team and/or Team Member to be present at a particular Challenge including, but not limited to, transportation delays, delays or interruptions due to Acts of God, natural disasters, terrorism, weather or any other event beyond Sponsor’s reasonable control. Failure to be on time to any given Challenge may result in disqualification, in Sponsor’s sole discretion. Challenges are at the Sponsor’s sole discretion and are subject to change and modification. Team members will be required to complete and sign an Affidavit of Eligibility and Liability and Publicity Release prior to participating in any Challenge. Prior to each Challenge, Teams will be provided Challenge details. Teams compete for the best time/score by completing each of the required Challenges. Challenges may be videotaped and/or photographed. Challenges will be judged by Referees chosen by Sponsor, and the decisions of the Referees are final and binding in all matters relating to this Contest. The Team receiving the highest overall score awarded by the Referees from all challenges will be deemed the Grand Prize Winner. In the event of a tie, Teams will compete again in Challenge Four. The Team with the best time/score will be deemed the Grand Prize Winner. If still a tie, Teams will compete again until a Grand Prize Winner is determined.
8. PARTICIPATION GUIDELINES: At no time while participating in the Contest should any Team member: (a) be under the influence of drugs or excess alcohol; (b) promote drinking and driving or the excessive or irresponsible consumption of alcohol; (c) promote the illegal use of alcohol, drugs, or violating any law; (d) communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; (e) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, or exploit people in a sexual or violent manner; (f) be obscene or offensive, endorse any form of hate or hate group; (g) otherwise fail to comply with the Beer Institute Advertising and Marketing Code as made publicly available at the following online location: <http://www.beerinstitute.org/BeerInstitute/files/ccLibraryFiles/Filename/000000000384/2006ADCODE.pdf>; or (h) be deemed inappropriate by Sponsor, in Sponsor's sole discretion. At any time during the Contest, a Bud Light representative reserves the right to disqualify any Team, in his/her sole discretion, if he/she believes the Team or an individual Team member is deemed inappropriate.
9. PRIZE DETAILS:
   • Grand Prize (1): Each Team member will receive the following prize packages:
   • Prize Package #1: Trip for winner and one (1) guest to Honolulu, Hawaii to attend the 2013 Pro Bowl game. Exact travel dates to be determined by Sponsor, in Sponsor’s sole discretion, at a later date. Trip consists of round-trip coach air transportation (from gateway city nearest winner’s home); four (4) consecutive nights double-occupancy hotel accommodations, two (2) tickets to the Pro Bowl game, access to Bud Light sponsored events and $100.00 spending money. Approximate Retail Value (“ARV”): $13,000.00 per Team; $ 3,250.00 per Team member.
   • Prize Package #2: Trip for winner and one (1) guest to Super Bowl XLVII in New Orleans, Louisiana. Exact travel dates to be determined by Sponsor, in Sponsor’s sole discretion, at a later date. Trip consists of round-trip coach air transportation (from gateway city nearest winner’s home); four (4) consecutive nights double-occupancy hotel accommodations, two (2) tickets to Super Bowl XLVII, access to Bud Light sponsored events and $100.00 spending money. ARV: $ 16,200.00 per Team; $ 4,050.00 per Team member.
   • Prize Package #3: Trip for winner and one (1) guest to New York City, New York to attend the 2012 NFL Draft. Exact travel dates to be determined by Sponsor, in Sponsor's sole discretion, at a later date. Trip consists of round-trip coach air transportation (from gateway city nearest winner’s home); two (2) consecutive nights double-occupancy hotel accommodations, two (2) tickets to each night of the NFL Draft event, access to Bud Light sponsored events and $100.00 spending money. ARV: $ 9,200.00 per Team; $ 2,300.00 per Team member.
   • Prize Package #4: Trip for winner and one (1) guest to attend the 2012 NFL Kickoff Game. Exact travel dates to be determined by Sponsor, in Sponsor's sole discretion, at a later date. Trip consists of round-trip coach air transportation (from gateway city nearest winner’s home); two (2) consecutive nights double-occupancy hotel accommodations, two (2) tickets to the NFL Kickoff game, access to Bud Light sponsored events and $100.00 spending money. ARV: $ 6,600.00 per Team; $ 1,650.00 per Team member.
   • Winner and guest must travel on the same itinerary and on the dates specified by Sponsor or prize will be forfeited. Winner and guest must comply with all travel requirements, which may include, without limitation, presenting necessary identification (including passport or driver’s license) at the time of travel. Flight schedules are subject to change without notice. Any costs incurred due to changes to the original itinerary are solely the winner’s responsibility. Event dates and seating assignments at event are subject to availability and change at Sponsor’s sole discretion. Travel and accommodations are at the Sponsor’s discretion and subject to availability and change. Any cash portion of the prize will be awarded in the form a pre-loaded debit card. Winner must comply with the terms and conditions as stated on the debit card. Ground transportation, meals, gratuities and all other expenses not specified herein are solely winner’s responsibility. Actual value depends on city/day/time of departure. If winner cannot accept prize as specified by Sponsor, prize will be forfeited.
   • Market Winner Prize (60 Total, 1 per Market): A trip for each Team member of each Market Winner to Honolulu, Hawaii to attend the 2012 Pro Bowl game and compete in the Fan Camp Final Competition. Travel dates: January 28, 2012 – January 31, 2012. Trip consists of round-trip coach air transportation (from gateway city nearest winner’s home), three (3) consecutive nights double-occupancy hotel accommodations, ground transportation to and from airport/hotel and hotel/Pro Bowl game, one (1) gift bag (contents of gift bag to be determined by Sponsor at a later date), one (1) ticket to the 2012 Pro Bowl game on January 29, 2012 and an opportunity to participate in the Fan Camp Final Competition on January 30, 2012. ARV: $5,950.00 per Team; $1,487.50 per Team member.
   • Winner must travel on the dates specified by Sponsor. Winner must comply with all travel requirements, which may include, without limitation, presenting necessary identification (including passport or driver’s license) at the time of travel. Flight schedules are subject to change without notice. Any costs incurred due to changes to the original itinerary are solely the winner’s responsibility. Pro Bowl game date and seating assignments at event are subject to availability and change at Sponsor’s sole discretion. Travel and accommodations are at the Sponsor’s discretion and subject to availability and change. Any cash portion of the prize will be awarded in the form a pre-loaded debit card. Winner must comply with the terms and conditions as stated on the debit card. Ground transportation (other than stated above), meals, gratuities and all other expenses not specified herein are solely winner’s responsibility. Actual value depends on city/day/time of departure. If Team (collectively all Team members) cannot accept prize as specified, Team may be disqualified and prize may be forfeited and awarded to an alternate Team (time permitting).
   • For All Prizes: Winner may not substitute or transfer prize but Sponsor reserves the right to substitute prize with prize of equal or greater value. The difference between any stated value and actual value will not be awarded. Total ARV of all prizes is $ 402,000.00.
10. CONDITIONS APPLICABLE TO THE OVERALL WINNING TEAM OF THE BUD LIGHT FAN CAMP FINAL COMPETITION: By accepting the title of winning team of the Bud Light Fan Camp Final Competition, for no additional compensation or consideration, winning Team members grant to Sponsor the right to use his/her or their names, nicknames, initials, facsimile signatures, photograph, likeness, biographical information and/or endorsement in connection with the advertisement and promotion of this Contest. Winning team members may be required to participate in one (1) or more Promotional Events as reasonably requested by Sponsor. For the purpose of these Official Rules, a "Promotional Event" is any event or activity sponsored by Sponsor, including but not limited to: Interviews, whether live, taped, print, broadcast, magazine/TV/radio events; satellite media tours, video news releases, audio news releases, TV shoots (including, but not limited to participation in a reality show), recording sessions, photo sessions; event appearances and other engagements. If an eligible participant (a) has been convicted of a felony or has felony charges pending against him or her; (b) has been convicted of any crime (felony or misdemeanor) that, Sponsor determines in its sole discretion, involves drugs or alcohol, domestic violence, or child endangerment or has charges of such crime pending against him or her; (c) has an outstanding arrest warrant (felony or misdemeanor) against him or her; or (d) is subject to a restraining order, he/she is not eligible to win the Contest, and his/her Team may be disqualified, in Sponsor's discretion.
11. MARKET WINNER AND GRAND PRIZE WINNER NOTIFICATION: All prizes will be awarded (time permitting). Each Market Winner will be announced on Day 2 of their Market’s Fan Camp Event date (subject to verification of eligibility). Grand Prize Winner will be announced at the Bud Light Fan Camp Final Competition on January 30, 2012 (subject to verification of eligibility). Winners will receive additional information via mail, email and/or text and will be required to complete, sign and return and Affidavit of Eligibility and Liability and Publicity Release within seven (7) days of prize notification. In the event of noncompliance within this time period, prize will be forfeited and an alternate winner will be selected (time permitting). Any alternates selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate winner (time permitting). This Contest is void where prohibited by law and is subject to federal, state and local regulations. Taxes on prizes, if any, are solely the responsibility of the individual winners.
12. LIMITATIONS OF LIABILITY AND RELEASE: Sponsor, the NFL Entities (as defined below) and their respective agencies are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Contest documents, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Contest, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, as solely determined by the Sponsor, will be disqualified. Sponsor, the NFL Entities (as defined below) and their respective agencies are not responsible for any incorrect or inaccurate information whether caused by tampering, hacking, or by any of the programming or equipment associated with or used in this Contest, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized access to any Contest data. Sponsor, the NFL Entities (as defined below) and their respective agencies are not responsible for injury or damage to participant's or any other person’s property related to or resulting from participating in this Contest. Should any portion of Contest be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Contest, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Contest, and select the winner(s) as may be deemed fair and equitable by the Sponsor. All materials submitted become the property of Sponsor and will not be returned.
    
    Entrants agree (a) that Sponsor, the NFL Entities (as defined below) and their respective parent, subsidiary and affiliated companies, and advertising and promotion agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, will have no liability whatsoever for, and are released and shall be held harmless by participants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Contest or in any Contest-related activity, and (b) winners, by acceptance of prize, except where legally prohibited, grant permission for Sponsor (and agree to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, photograph, likeness, voice, image, statements, biographical information for advertising, trade and promotional purposes without further compensation, at any times or time, in all media now known or hereafter discovered World Wide and on the Internet and/or World Wide Web without notice or review or approval.
13. WINNER'S LIST: For the names of the winners, hand print your name and complete address on a 3” x 5” card and mail to: Bud Light Fan Camp Contest Winner's List, P.O. Box 3000, Young America, MN 55558-3000 by March 30, 2012.

© 2011 Anheuser-Busch, Bud Light® Beer, St. Louis, MO

The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC and NFL International LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded. The NFL Entities have not offered or sponsored this promotion in any way.

© 2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

APPENDIX A:

Participating Markets and Fan Camp Event Dates:

APPENDIX B:

FAN CAMP COMPETITION CHALLENGES:

CHALLENGE 1: QUICK KICK

• Objective: Kick footballs through inflatable Bud Light aluminum bottle uprights.

• Participants: Each teammate must determine which two (2) spots they would like to kick their field goals from (10 yards; 20 yards; or 30 yards). Only two (2) kicks per team member.

• Scoring: Field goals made from numbered point line are worth the correlating points: 10 points from 10 yards; 20 points from 20 yards; and 30 points from 30 yards. Max Points: 240.

CHALLENGE 2: PRECISION PASS

• Objective: Try to hit the targets on the life-size Bud Light aluminum bottles.

• Participants: Designate which two (2) teammates will be throwing first and which targets you would like to aim for. Every player gets five (5) throws.

• Scoring: If a target is hit while in designated point range, players will receive correlating points for that target: 10 yards: 10 points; 20 yards: 20 points; 30 yards: 30 points; and, 40 yards: 40 points. Max Points: 800.

CHALLENGE 3: EA SPORTS GAMING AREA

• Objective: Two (2) four-person teams battle in an EA Sports Madden NFL competition.

• Participants: Designate which teammate will be paired against each teammate from the competing team (1-on-1 competition between two teams). Each matchup will consist of three events from EA Sports Madden NFL Competition.

• Scoring: 25 points to the winner of each event (3 events total per matchup). Max Points: 75 points per matchup / 300 points per team. A tie is worth 10 points for each team. Each teammate’s individual score will be added together to form team score.

CHALLENGE 4: BLUE ROUTE RELAY

• Objective: Four (4) person teams race against the clock to cross the finish line as quickly as possible while balancing a tray of Bud Light.

• Participants: Determine team order. Each team member must complete entire obstacle course, round pylon and run back alongside the obstacle course before next teammate can begin.

• Scoring: Clock counts down from eight (8) minutes until all four (4) teammates cross finish line. The time remaining on the clock is recorded as score. Example: Finish with 5:45 left on the clock = 545 points. (The more time left on the clock, the more points your team can earn).

CHALLENGE 6: FLAG FRENZY

• Objective: Gain the most points in a game of 4v4 flag football.

• Participants: All participants play and wear Velcro gloves and maneuver around the field on their team colored hop balls.

• Scoring: Handling a Velcro ball, teams can only catch one-handed with the Velcro glove and “tackle” by removing a flag from the ball carrier. Players must be on the hop ball at all times. They must cross the designated goal line for 50 points. The quarterback is not permitted to hop or be tackled. No extra points scored. 10 yard downs, 3 downs each. Referee’s document each team’s scores at the end of the 10 minute game. Highest Score in 10 minutes of play wins. Each team earns its score as points.